HOURGLASS CURATOR LASH INSTRUMENT VS. HELENA RUBINSTEIN LONG LASH MASCARA
Have you seen the Hourglass Curator Lash Instrument? Hourglass released this mascara -I believe- last year and they claimed, that
"this mascara is like no mascara wand you've ever seen. A unique bristle and brush-free tool gets to the very base of the lash line, truly transforming your lashes."
The mascara literally looks just like a bolt screw. But is this really a new idea and can I dupe this?
Screw it! Hourglass wasn't the first screw mascara. ;-)
No, absolutely not. Helena Rubinstein made headlines in 1958 by inventing MASCARA MATIC, the first ever automatic mascara in a tube. This rechargeable jewel-like object was nestled within a sophisticated golden tube. Later renamed LONG LASH and the best part: it is still available today!
You gotta watch this lovely ad from 1958! Funny and adorable!!!
|Photo credit: www.helenarubinstein.com|
So, not really that inventive by Hourglass after all, isn't it. You have to know that mascara before 1958 looked like this:
The applicator reminds me on a toothbrush lol. I love that Besame created a "cake mascara" that looks just like it- I'll might have to give this a try out of curiosity, though I doubt it will be very good. After all that is the reason our mascara wands changed over the years.
I think it is just so funny that Hourglass pretends to have invented such a new mascara wand, while it all looks to me just like Helena Rubinstein's Long Lash Mascara to me. ;-)
Anyway, there is another difference: the price!
While the hourglass curator lash instrument costs a painful $78 and is to be used with the CURATOR ASCENT EXTENDED WEAR LASH PRIMER for another $36 and with the CURATOR REALIST DEFINING MASCARA FORMULA for yet another $36- this would total $150- the Helena Rubinstein Long Lash Mascara retails for only 41 Euro (around $46) including mascara...
However, hourglass is cruelty free and Helena Rubinstein is not cruelty free.
I myself chose to buy: NEITHER ONE- one is not cruelty free and the other simply too expensive lol.
However, I wanted to do a little test...with a bolt screw!
I am screwed!
No, she didn't! Yes, she did!
Hubby is screwing around a lot LOL and surely enough I found one in his tool-box that looks just like it! It is even gold! ;-) I disinfected it with alcohol- so don't get scared.
I put it into a mascara tube and then applied with a surprising result!
To my own surprise, this worked fabulous! I could not believe, how smooth it worked. No smudges either. I applied it first on my left eye and thought the result was major! Fullness and length and really quick too!
However: on my right eye the result wasn't as good- the mascara quickly clumped and I know why: too much time has passed and the mascara dried already on the screw. You can see on the third pic below how the mascara didn´t turn out as well on my right eye. But still not too bad either.
I was actually impressed, how good this bolt screw worked- but you have to probably clean the screw before applying on the second eye to avoid clumping of the mascara.
Would I do it again? No, too much work! Screw this! ;-)