So you are considering switching to cruelty free cosmetic, but you just don´t know how to start? Don´t worry. I have 7 easy steps for you, which will make it as simple as a snap for you to do so! It might seem overwhelming at first to understand which brands are cruelty free and which ones are not. In the beginning, you will find yourself constantly trying to find out, if the brand you like to purchase is cruelty free or not. 

You might also think, that there aren´t enough awesome cruelty free brands out there, or that it might be too expensive to switch to only cruelty free brands- but I tell you: there are so many wonderful choices out there, in literally every price range. And no, it does not have to be expensive to be cruelty free for sure! 

Let´s get our 7 steps started:

1. Don´t throw anything away!

Scared of how much money you loose, if you throw everything you have away that isn´t cruelty free? My advice: don't throw anything away! Instead use up everything you have. It doesn't help a single bunny, if you throw the stuff away that you already paid for. Keep what you have, use it all up and when you need to replace it, you start buying a cruelty free alternative! One by one you will slowly transfer to cruelty free products!

2. Find cruelty free brands that you already love!

So, what I recommend doing is to check out my cruelty free brands list and literally read the complete list through. Every time you see a brand in that list that you love, you promptly write it down! If you have a smartphone, create right away a note with all your favorite cruelty free brands, so that you have it always with you while shopping! 

It also helps to sort them into makeup and body/ hair care or skin care items, so it's easier for you on the go. If you finished going through my list, I recommend checking also out Logical Harmonys list, Cruelty Free Kitty´s listMy Beauty Bunnies list and Phyrra´s list as they also might have other brands that you love on their lists. Add your favorite brands to your own list!

To get you started with your list, I have a couple cruelty free drugstore makeup brands as recommendation: Elf, Milani, Nyx, Physicians FormulaNEW! Wet n Wild is selling in China! No longer cruelty free! :-(

Here are a couple of great cruelty free skin care brands: Derma e, Paula´s choice, Murad, Acure, MyChelle, Yes to

And here are some cruelty free hair care brands that are awesome: Dermorganic, Hask, Shea Moisture, Paul Mitchell

I also created an App that will help you finding cruelty free brands on the go that you can check out, if you like. It´s called: Go Cruelty Free (only on Apple devices available).

3. Find new cruelty free blogs and YouTube channels!

You might have to switch the blogs you are reading (although you are already on the right one!) and YouTube channels, as it might be very annoying to hear rave reviews of products that are not cruelty free. If you struggle with this, it´s best to read cruelty free blogs and watch cruelty free YouTubers.

4. Decide if you buy cruelty free or also only vegan!

You will notice that you have to make at some point more choices: cruelty free does not mean that the product is vegan. Cruelty free means simply that the product (or its ingredients) have not been TESTED ON ANIMALS. Vegan on the other hand means, that the product does not contain animal or animal derived ingredients (like honey, beeswax, lanolin, collagen, albumen, carmine, cholesterol, gelatin). 

Red lipsticks for example often contain carmine, which is basically a "crushed insect". But it is ultimately your choice, if you also want to only buy cruelty free products that are also vegan or not. Again: you can be cruelty free without going vegan!

5. Decide if you support cruelty free companies that are owned by companies that still test on animals!

Some companies are owned by a company that isn't cruelty free such as Urban Decay or The Body Shop, who are both owned by L’Oreal which isn´t a cruelty free brand- however Urban Decay and The Body Shop are still considered cruelty free. It´s is your choice if you trust these companies.

6. Keep calm, it can be confusing!

Keep in mind that you will be confused at times about the cruelty free status of a brand. Unfortunately it is not always black and white. Also: you can not trust the FAQ section of brands websites, when they claim that they are not testing on animals. Many companies claim to be cruelty free, but it is a little more complicated than that. Companies that sell their products for example in China are not cruelty free because animal testing is in China mandatory. 

Often times you will read something like this in the about section of a brand: “We do not conduct animal testing on our products or ingredients, nor ask others to test on our behalf, except when required by law.” Did you see it? While this at first sounds promising, they included the phrase “except when required by law”, which simply means, that they are willing to test in countries where it is required by law- such as China. Mean, right? 

Keep in mind that a product can be however MADE IN CHINA and still be cruelty free. It just can´t be SOLD in China to be cruelty free. 

BTW: there are also many bunny logos out there that are literally “self made” from companies- you can not trust those either. There is only 2 official logos: The Leaping Bunny Logo and the Peta logo.

While I wish that all cruelty free brands would be certified with the Leaping Bunny Logo- the truth is many companies are not (brands don´t like the hassle of the process and to pay money for the certificate). You can absolutely always trust a company that is Leaping Bunny certified- but the list of brands is not very long in my opinion. 

The other official logo is the Peta logo. Sometimes it happens that Peta lists a brand as cruelty free (such as Smashbox), but opinions in the cruelty free community are torn whether the brand really is cruelty free- so don´t be surprised that you will see at times a brand listed as cruelty free on somebody’s blog but on another blog as not cruelty free. This naturally happens sometimes as everybody is doing their own research. You will have to go sometimes with your own gut, who you trust and so on. If you have any doubt in a brand, simply avoid it.

7. Don´t be too strict with yourself!

If you have a non-cruelty free item that you simply can´t find a replacement for, I suggest to you to not be too strict on yourself. If this is the only one working, keep using it- especially if it is for a skin condition you have such as acne or rosacea. Nobody want´s you to suffer! If you over time switch 99% of your products to cruelty free items, you are already way ahead of thousands (probably millions) of others who don´t even consider buying cruelty free. 

Hey, YOU are already on the right track, cause you are reading this! This is the first step and shows already how awesome you are!

Don´t worry, this might all sound a little overwhelming at first, but you will very fast know by heart, if a company is cruelty free or not. Most importantly: you will feel good about yourself, that you no longer support companies that have no morals and I thank you personally for that from the bottom of my heart!

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