CRUELTY FREE BRANDS AT JCPENNEY (UPDATED 2021)



Cruelty free brands at JC Penney (Sephora stores inside of JC Penney)


  • Amika
  • Anastasia Beverly Hills
  • BareMinerals (owned by Shiseido, 
  • a company that is not CF)
  • BECCA (owned by Estee Lauder, a company that is not CF)
  • Bite Beauty (owned by Kendo, a company that owns other brands that are not CF)
  • Black up 
  • Blinc
  • Bliss 
  • Buxom (owned by Shiseido, a company that is not CF)
  • Ciate
  • Cinema Secrets 
  • Clean Perfume
  • Coola
  • Cover FX
  • Deborah Lippmann
  • Dermadoctor
  • Dr. Dennis Gross 
  • Drunk Elephant 
  • Drybar
  • Farmacy 
  • Gloss Moderne 
  • Hourglass 
  • Hum Nutrition 
  • Ilia 
  • IT Cosmetics (owned by Loreal, a company that is not CF)
  • Jack Black
  • Josie Maran
  • KVD Vegan Beauty (owned by Kendo, a company that owns other brands that are not CF)
  • Kate Somerville (owned by Unilever, a company that is not CF)
  • Klorane 
  • Koh Gen Do
  • Kopari 
  • Lancer Skincare 
  • Lavanila
  • Living Proof (owned by Unilever, a company that is not CF)
  • Marc Jacobs Beauty (Marc Jacobs Perfume is NOT CF!)
  • Milk Makeup
  • Murad (owned by Unilever, a company that is not CF)
  • Nails Inc.
  • Ole Henriksen
  • Perricone MD
  • Pinrose Perfume 
  • Ren Skincare (owned by Unilever, a company that is not CF)
  • Reverie 
  • Rosebud Perfume Co. 
  • Smashbox (owned by Estee Lauder, a company that is not CF)
  • Sol de Janeiro 
  • Stila 
  • Sunday Riley 
  • Supergoop!
  • tarte (owned by Kose Corp, a company that owns other brands that are not CF)
  • Tata Harper
  • Tatcha
  • Too Faced (owned by Estee Lauder, a company that is not CF)
  • Urban Decay (owned by Loreal, a company that is not CF)
  • Viseart 
  • Volition Beauty 
  • Wander Beauty 










Contains Affiliate links.