Retinol is one of the best anti aging ingredients and today I will tell you, why! First up: what is Retinol? Retinol is basically another form of Vitamin A- but pure Retinol is so much better than only Vitamin A, because scientists broke down the Vitamin A to get it more concentrated.

What does Retinol do to your skin? 

It minimizes wrinkles, improves uneven skin tone, helps to achieve more firmness and even minimizes the look of pores. If you have never tried a Retinol product, you might react with slight flaking of your skin- this however does not mean that the Retinol is drying out your skin, but instead it helps you, to get rid of the top layer of your skin. 

And THAT is exactly what we want, because as we age, we loose the ability that our skin regenerates itself every 28 days. That is why our skin starts looking older- it does not get rid of the top layer of the skin anymore and therefore doesn´t produce a fresh young looking skin layer. Our skin needs help to do that! And that is what Retinol can do for us. So, please don´t confuse dry flakes with dry skin- we WANT to get rid of that top layer of our skin to reveal younger fresher looking skin! 

And here is an excellent choice for a serum that uses pure Retinol: the Jouviance Restructiv Coactive Anti-Aging Formula ($49). Jouviance is a Canadian brand that recently launched in the US.

Here are the claims:

New generation age-fighter combines 2X the concentration of pure retinol* with the proven efficacy of peptides and hyaluronic acid. A powerhouse combination that leaves skin looking dramatically smoother, plumped and redensified.
Lightweight and fast-absorbing, dermatologist developed RestructivSRD uses patented RovisomeTM sustained release technology (SRD) to deliver 2X the concentration of pure retinol* into the skin without risk of irritation. Proven† to deliver faster results across the 8 clinical signs of skin aging.
This anti-aging cream combines the strength of pure retinol, peptides and hyaluronic acid to restructure the skin matrix and fight the 8 clinical signs of skin aging: fine lines, wrinkles, uneven skin tone, enlarged pores, uneven skin texture, dull complexion, dehydration and age spots.


Aqua, Glycerin, Decyl Isostearate, Coco-Caprylate/ Caprate, Cetearyl Alcohol, Isostearyl Isostearate, Imperata Cylindrica Root Extract, Cetearyl Glucoside,
Cetyl Palmitate, Plukenetia Volubilis Seed Oil, Phenoxyethanol, Zinc Oxide, Retinol, Polyacrylate Crosspolymer-6, Butylene Glycol, Steareth-21, Citric Acid, Carbomer, Ceramide NG, Caprylyl Glycol, Sodium Hyaluronate, Polysorbate 20, Acrylate/C10-30 Alkyl Acrylate Crosspolymer, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7.

How to use it?

Simply apply the serum after cleansing your face. Don´t forget that neck! I recommend using a Retinol serum every night, but if you like, you can also use it in the morning (I don´t, because I use in the morning a Vitamin C serum, which you should not use together with Retinol). If you like to apply Retinol in the morning,  please don´t forget to apply a sunscreen, as your skin will become sun sensitive.

My verdict:

This is a wonderful serum with pure Retinol in a light weight lotion that absorbs fast. Besides pure Retinol it also contains Matrixyl 3000 and Omega 3 and 6 as well as Ceramides- what an anti aging power-pack! I love the fact that it is absolutely not greasy, as I have combination to oily skin. However, if you have dry skin, you simply use this as a serum and apply your favorite moisturizer on top for the hydration that you need. 

The Jouviance Restructiv Coactive Anti-Aging Formula is available at CVS and on and I highly recommend it.

Disclaimer: I received the products mentioned above for free. Regardless, I only recommend products or services I use personally and believe will be good for my readers. Read my full disclosure.