List of Cruelty-Free Brands (UPDATED 2020)


This is a list of cruelty-free brands, from beauty to personal care and household products.

Cruelty-free shopping can be confusing, sometimes misleading, and ultimately frustrating. Companies often design their own bunny logos, abiding by their own definition of 'cruelty-free' or 'animal friendly' without the participation of animal protection groups. However, there are only 3 official logos you can really trust (see below). All other bunnies are "self-made" and don't count. ;-)



For my research which brands get on this list I use: Leaping Bunny, PETACruelty-free Kitty and Logical Harmony. Also: sometimes a company is cruelty free but owned by a company that is not. You have to decide for yourself, if you you like to support these companies.

You can also download my App to find cruelty free brands on the go!

CRUELTY FREE BRANDS (Updated 2020) 

NEW on the cruelty free list: St. Ives, Dr. Barbara Sturm, Hello, No7, Patchology, Farsali, Palladio, The Ordinary, Strivectin

Removed: Physicians Formula!

🐰= Leaping Bunny Certified


A
  • Aveda (owned by Estée Lauder, a company that is not CF)
B


  • Bare Minerals // Sephora // Ulta (owned by Shiseido, a company that is not CF)
  • Bite Beauty 🐰(owned by Kendo, a company that owns other brands that are not CF)
  • Burt´s Bees 🐰(owned by Clorox, a company that is not CF)
  • Buxom // Sephora // Ulta (owned by Shiseido, a company that is not CF)

C
D
  • Dermalogica // Sephora // Ulta 🐰(owned by Unilever, a company that is not CF)
E
F
  • Formula X (discontinued, owned by Kendo, a company that owns other brands that are not CF)

G

H
I
  • It Cosmetics // Sephora // Ulta  (owned by Loreal, a company that is not CF)
J
K
  • KVD Vegan Beauty (former Kat von D, owned by Kendo, a company that owns other brands that are not CF)
L
  • Living Proof // Sephora // Ulta (owned by Unilever, a company that is not CF)
M
  • Marc Jacobs Beauty  (please note that only Marc Jacobs Beauty is CF- Marc Jacobs Perfume is owned by a different company and is NOT CF!)
  • Melvita 🐰(owned by Lóccitane, a company that is not CF) 
  • Murad // Sephora // Ulta (owned by Unilever, a company that is not CF)
N
  • Nyx (owned by Loreal, a company that is not CF)
O
P
  • Pureology 🐰(owned by Loreal, a company that is not CF)
R
S
  • Saucebox Cosmetics
  • Smashbox // Sephora // Ulta (owned by Estee Lauder, a company that is not CF)
T
  • Tarte // Sephora // Ulta (owned by Kose Corp, a company that owns other brands that are not CF)
  • The Body Shop 🐰(no longer owned by Loreal-sold to Natura in 2017!)
  • Tom´s of Maine 🐰(owned by Colgate-Palmolive, a company that is not CF)
  • Too Faced // Sephora // Ulta (owned by Estée Lauder, a company that is not CF)
U
  • Urban Decay // Sephora // Ulta 🐰(owned by Loreal, a company that is not CF)
V
W
Y


Z




💀BRANDS THAT TEST ON ANIMALS💀


  • 3M
  • Acuvue
  • Air Wick
  • Alberto-Culver
  • Algenist
  • Almay
  • Always
  • Ambi
  • Aquafresh
  • Aramis
  • Arm & Hammer
  • Armor All
  • Aussie
  • Aveeno
  • Avon
  • Axe
  • Bath & Body Works
  • Balenciaga
  • Band-Aid
  • Beiersdorf
  • Benefit
  • Bic
  • Biotene
  • Biotherm
  • Bobbi Brown
  • Boscia
  • Bounce
  • Bounty
  • Bumble and Bumble
  • Burberry
  • BVLGARI
  • Cacharel
  • Calgon
  • Calvin Klein
  • Carefree
  • Caress
  • Caudalie
  • Chapstick
  • C. Booth
  • Cheer
  • Chloe
  • Christina Aguilera
  • Clairol
  • Clean & Clear
  • Clearasil
  • Clinique
  • Clorox
  • Coach
  • Command
  • Coppertone
  • Coty
  • Crest
  • Davidoff
  • Dawn
  • Degree
  • Dial
  • Diesel
  • Dolce & Gabbana
  • Donna Karan
  • Dove
  • Downy
  • Dr. Brand
  • Dr. Jart
  • Dr. Scholl´s
  • Ellie Saab
  • Elizabeth Arden
  • Escada
  • Estee Lauder
  • Febreze
  • Fendi
  • Flirt!
  • Freeman
  • göt2b
  • Gain
  • Garnier
  • Gilette
  • Giorgio Armani
  • Givenchi
  • Glad
  • Glade
  • Glamglow
  • Gucci
  • Guerlain
  • H2O
  • Head & Shoulders
  • Helena Rubinstein
  • Herbal Essences
  • Hugo Boss
  • Issey Miyake
  • Ivory
  • Jimmy Choo
  • Jo Malone
  • Johnson & Johnson
  • Jurlique
  • Kao
  • Kenzo
  • Kerastase
  • Kiehls
  • Lóccitane
  • Loreal
  • La Mer
  • Lacoste
  • Lancome
  • Lancaster
  • LaRoche Posay
  • Laura Mercier
  • Listerine
  • Lubriderm
  • Lysol
  • Mac
  • Makeup Forever
  • Mary Kay
  • Matrix
  • Maybelline
  • Merck
  • Michael Kors
  • Missoni
  • Mitchum Deodorant
  • Mr. Clean
  • Nair
  • Nars
  • Natural Instincts
  • Neutrogena
  • Nexcare
  • Nexxus
  • Nioxin
  • Nivea
  • Noxzema
  • Ojon
  • Olay
  • Old Spice
  • Organix (OGX)
  • Origins
  • Oxiclean
  • Paco Rabanne
  • Pampers
  • Pantene
  • Peter Thomas Roth
  • Phyto
  • Pine-Sol
  • Piz Buin
  • Ponds
  • Prada
  • Procter & Gamble
  • Pronamel
  • Puffs
  • Purex
  • Ralph Lauren
  • Reach
  • Redken
  • Rembrandt
  • Renuzit
  • Revlon
  • Roberto Cavalli
  • ROC
  • Rogaine
  • S.C. Johnson
  • Schwarzkopf
  • Scope
  • Scotch
  • Secret
  • Sensodyne
  • Sephora store brand
  • Shiseido
  • Shu Uemura
  • Sinful Colors
  • SK-II
  • Stayfree
  • Suave
  • Sunlight
  • Tarina Tarantino
  • Tide
  • Tom Ford
  • Tommy Hilfiger
  • Tresemme
  • Tyra Beauty
  • Unilever
  • Valentino
  • Vaseline
  • Veet
  • Venus
  • Vera Wang
  • Vichy
  • Vicks
  • Victoria Secret
  • Vidal Sassoon
  • Visine
  • Walgreens store brand
  • Wei Beauty
  • Wella
  • Wet n Wild
  • Windex
  • Woolite
  • Yves Rocher
  • Zirh




SEE ALSO:
CRUELTY FREE MAKE UP BRANDS HIGH END
CRUELTY FREE MAKE UP BRANDS IN YOUR DRUGSTORE



You might like also:

10 common myth about animal testing
How to shop cruelty free at Target!
Why companies test on animals
Read also: Celebrating 2 years cruelty free & Interview with Pyrra

















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